Applebox Imaging and Second Impression

Before becoming part of Applebox Imaging, I worked at Compass Learning, an online interactive video educational tool creator. There, I served as a Video Instructional Designer, or Video Director, with and for Wallace Weatherspoon. Himself, another California transplant and active film/video enthusiast, we found an equal ground on communication and goals for our work. We forged a dedicated and meticulous team creating over 300 videos supporting science education.

After I left Compass Learning and started Applebox Imaging with Raychel, we discovered and pursued our passions. I always kept in contact with Wallace and eventually, we discussed the idea of shooting an independent feature film together. Wallace had the script, from a neighbor, and funding to secure crew, equipment and locations.

Would I be willing to act as cinematographer for his film?

The idea of working with Wallace was a no-brainer – he is quality personified. He allows actors to be actors, he collaborates with people on ideas, and his direction is just that – direct, confident and smart. The hesitation I had, was if I was willing to shoot a feature. My experiences with feature documentaries and feature films in the past were always great experiences, but could I take myself out of the producer/director role and be a cinematographer again? The answer became yes after I discussed my goals, my aesthetics and my decisions on equipment. After 26 days of production, we have wrapped principle photography and pickups and we all believe the script came alive with the actors, visuals and hard work. Now, on to post production where the magic continues.

The equipment:

I was a believer in the Canon 7D before this film for my own documentaries, web productions and projects, but would it shoot a feature, especially one with plenty of night scenes? The answer is definitely yes. A resounding yes. I never shot above ISO 800 and the images came out with pristine clarity, deep non-pixelated blacks, and great color recreation.

Zeiss Prime Lenses – F2 21mm, F2.8 35mm, F1.4 35mm, F2.8 50mm, F4 85mm

All these lenses were amazing to work with when fitted with the Novoflex Canon adapter. The 7D didn’t loose that much focal length and each lens provided great visuals. The 50 and the F1.4 35 were highly beneficial and technically accurate during the entire production, especially during the night scenes.

Mattebox, 15mm Rods, Marshall 7″ Monitor.

These items became essential to providing monitoring and pristine images. The ability to switch lenses was easy with the mattebox/rods, plus the monitor allowed Wallace and I to make sure we weren’t putting our visuals into the hands of a 3.5 inch camera monitor.

Manfrotto 501 HDV head and carbon fiber tripod. This tripod is lightweight, versatile wonderful to work with I think its great for a small DSLR independent filmmaking.

Lightkits including: 4 light, Arri (2- 300s, 2-150s) 4 light Arri 650s, and 3 Arri 600s. All of these were great for illuminating our sets paired with dimmers and the grip essentials.

Glidetrack Hybrid track – Thanks Christian Remde – This piece of equipment came in super handy for establishing shots, dance scenes and bar scenes.

More to name, but the above allowed us to create the film in an amazing fashion.

A big thanks to all the producers: John Cooke, Oddett Weatherspoon and Hanz Wasserburger. Also, a huge thanks to our principle cast members; Donny Boaz (http://www.imdb.com/name/nm1485940/) Elle LaMont (http://www.imdb.com/name/nm3156758/), Thomas Faustin Huisking (http://www.imdb.com/name/nm2142784/) and a fine ensemble cast of Austin natives and longtime Austin acting giants. We, as a team (3WC Productions and Applebox Imaging), believe this film marks a new turning for Austin film-making. It breaks away from the shadow/mold of TroubleMaker Studios and shows Austin as a story rich place. Not only is the script Austin written and caters towards visualizing Austin in a great marriage of classic/new, but the film showcases Austin landmarks, venues and personalities.

Also, a heartfelt thanks to our Austin locations: Stubbs BBQ, Frank, Rain, Hole the Wall, Town Lake, Austin Nature Center, South Congress, Vespaio, The Sun and Moon Studios by Applebox Imaging, 501 Studios, Austin Regional Clinic, Maria Maria, Broken Spoke, Alamo Ritz, Royal Blue Grocery, Wheatsville Coop and many others.

Second Impression: The film by 3WC Productions

The Movie

Now on the verge of engagement to his longtime girlfriend, Kiera, Dan McPherson finds himself aching again for his wilder days. After a bitter fight, Kiera reluctantly agrees to a month apart to let Dan “figure everything out.” But after a chance meeting with a mystical old woman, Dan awakens to find himself in an existence where his now much different life has progressed exactly as it would have had he never met Kiera. Dan dives into his new reality with gusto, only to realize that what he truly wants, he had all along. Now he must try and win Kiera’s heart all over again from scratch, starting with the first awkward hello to a woman who has never met him, yet he has known for years.

http://www.indiegogo.com/Second-Impression

Twitter: https://twitter.com/#!/2impression

http://www.facebook.com/pages/Second-Impression/280583175302101?ref=ts

Be on the lookout for the film festival circuit and distribution soon.

A smattering of photos from set. All taken with iPhone (usually behind the camera, life of a D.P.)

 

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The Homegrown Revival Photo Series

We are four dinners into The Homegrown Revival dinner and photography series. The collaboration was born from the idea and fascination with visuals of food/chef sharing her passion. After four dinners, three at Springdale Farm and one at HOPE Market in January, we are continually learning how best to create and share with everyone.

Chef Sonya Coté has provided immaculate food art for our photo purposes. Her ability to take her message to several places and with certain culinary items has been nothing short of impressive. Applebox Imaging needed to determine how best to document each dish for public consumption, plus for future cookbook purposes. The first dinner was set up in the kitchen out at Springdale Farm, with mixed results on the photography side. Instead of concentrating on the setting, we have chosen to style, and create an environment for the food. For the past three dinners we have created a photobooth, specifically geared towards capturing the necessary mood and theme of each dinner/course.

We have learned the timing, the color scheme, and the setting of each dinner. Now, we will be continuing on this path of visual messages for the remainder of the dinners. In the future, we will be hosting dinners out at Springdale Farm, plus at The Homegrown Revival kitchen housed in Applebox Imaging’s Sun and Moon Studios. This further control will allow a greater ability to showcase each dish, plus tell the story of the food.

We would like to thank all the chefs, servers and everyone supporting The Homegrown Revival for their patience, their enthusiasm and especially their anticipation for all the messages behind the food and photographs.

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The Story of the Goat at HOPE Market with The Homegrown Revival

 

Applebox Imaging is so proud of the latest food collaboration shoot with The Homegrown Revival. The Homegrown Revival recently teamed with HOPE Market and Windy Hill Organics to present The Story of the Goat. The dinner helped benefit HOPE Market, but it also brought together Texas politicians, writers, food enthusiasts and people that have never eaten goat before.

Applebox Imaging was very proud of covering this event because our food photography is evolving and we are continuing to create an environment that best fits the food of Chef Coté and her team. The Applebox team created a fun photo set with items that anyone might find on a farm, especially one populated with goat. It was whimsical, youthful and fun. We also plan on doing this more often in the future.

Ty Wolosin from Windy Hill was present and helped the evening along by sharing The Story of the Goat. Not only does Texas produce 70% of the goat in the United States – the vast majority of that locally grown goat is exported elsewhere. Texas then re-imports goat from New Zealand for the Halal and Latin markets that most people associate with goat meat.

One of Ty’s goals would be, “Texas feeds Texas,” and with the abundance of heart healthy, low in saturated fat, lean and versatile goat meat in Texas – we can do that. Goat meat has distinct flavors but can be prepared in a way making it tender, succulent and often times resembling something else. Goats forage on certain vegetation that comes through in the meat – similar to terroir for wine.  Weeds, native grasses, and tree foliage are often times the most popular food for Central Texas goats – giving the meat a distinct flavor. As does the West Texas goat that eats plenty of cedar and the acidity comes through in the, meat.

Along with the goat meat, Ty’s pride extends to the produce Chef Coté prepared from Windy Hill Organics farm. One specific dish – the roasted heirloom squash -  was created from heirloom squash dating back to Florida in the 1500s. This certain species still grows wild in the everglades and is believed to be of the original squash strains. 

Furthermore, Ty Wolosin is the secretary of the Texas Organic Farmers Association -  TOFGA, and will be attending a conference in Dallas in the near future where he will give another presentation on goats.

 


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Applebox Imaging and Pies for Peace

By now, all know that our fascination and admiration for food runs deep; but we also enjoy supporting causes and community.

Peace through Pies gathers community members together on Martin Luther King Day to celebrate an iconoclast, plus build community around baking, food preparation and community work.

Here are great details for this recent event.

Sunday Supper/ Community Garden project
What’s Your Peace:
Let’s all come to the table with a pie on Sunday, January 15th to talk about one issue that threatens peace for many people every day: food insecurity.  Meet your neighbors, engage in discussion, and discover opportunities to have a part in developing a sustainable community food system. Then, on Monday, January 16th, put words into action by working with neighbors to begin work on the community garden at The Griffin School.   This is NOT a fundraiser.  This is a community event to bring to life the work of Dr. Martin Luther King Jr. We will be discussing the issue of food insecurity and then taking action to address the issue along side community members who work in this field everyday.
On the Menu:
Peace Pie.  What could be more inclusive or more inviting than pie?  With pie, there is always enough for all!  Everyone has a favorite family recipe, along with a story that involves smiles, and we’ll each get a taste for that warmth and diversity on Sunday evening.  This is a great opportunity to share stories of your cultural heritage.  Please bring a pie (or quiche, shepards pie, pizza, empanadas, samosas, etc. with a recipe card).  We will be providing tea, water, salad and salad dressing.
Shopping List:
Sunday, January 15 from 5-7:30pm at Trinity UMC (4001 Speedway Ave.)
Bring a pie (we’d love it if you’d share your recipe and pie story!), any promotional material your organization may have to share. There will be children’s activities available, so bring your child.

 

Monday, January 16 from 12-4pm at The Griffin School (5001 Evans Ave.)
12-1Bring a pie and share lunch with other volunteers
1-4 Community service project – community garden. Bring gardening tools.  There will be some available at the site.  Also, bring your children as we will have special gardening projects for them.
Key Ingredients:
Community conversation starters: Castle Hill Fitness – Food for Fitness Café, Green Gate Farms, Health Start, Green Corn Project, Windy Hill Organics, Hope Food Pantry, and more.

 

Sponsored by: Trinity United Methodist Church, AHB Community School, Amigos Austin, CFI Austin, The Griffin School, Hyde Park Neighborhood Association, and Theatre Action Project.

 

Kids activities:

 

Kids for Peace is accepting our late submissions of kids’ artwork for their “Create the Change” book.  Kids who attend the dinner will create art that depicts an action, showing what that have done/will do to make the world a better place.  You can see past books here:  http://kidsforpeaceglobal.org/books.html

 

Please see below for images from this event.

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The new year, a new space

2011 was a banner year for Applebox Imaging. The year as a partnership was only partial to boot. We both wanted to have a slow transition into the creative business to ensure proper channels and knowledge were out there for clients and collaborators alike.

When combining our business, our clients were tops on our list of concerns. How do you make sure ones’ clients know of any name changes, business changes and especially creative standards and responsibilities? We at Applebox Imaging wanted each client to know the same creative standards and a great customer service would be front and center at our company.

Next, we wanted to create a business where the lines were blurred on photography/videography. We wanted to work together on each others’ projects. To help create the final message is important and we all realized its importance.

Finally, we wanted to ramp up enough in 2011 to start 2012 strong. We accomplished this through hard work, collaborations, forming relationships, guerilla marketing and a bit of ‘blood, sweat, and tears.’

So, not only do we have our space at 501 Studios on East 5th Street, we have the new Sun and Moon Studios on Rosewood. This consists of over 1700 sq ft of interior shooting space for all our food and product shoots. Plus it includes over 3000 sq ft of exterior space for outdoor shoots. We are booking projects currently with two film companies and several local food-o-philes.

The studios are a physical incarnation of our hard work and where we want to head in the future. We feel this space will allow us to serve our clients better, have a permanent studio for spontaneous projects, and allow us to grow further into the art scene in Austin. There will be plenty of growth, hard work, and challenges in the new year, but we feel we set great standards and steps for success in the coming years.

Thanks to all involved.

 

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The Creation of a message

When Applebox Imaging started collaborating with The Homegrown Revival – we were all under the same blanket of goals and aspirations for the project. In the year, there will be plenty to show for our efforts and we will be so proud of all this work.

Currently, we are both attempting to share the information with the greater audience that does not attend the dinners. Through our photos, our videos, and soon to be stories, we hope that people start asking questions about their food and their lifestyle.

“Where did this food come from?” “How can I start supporting local?” “How would I start a garden?” “What is foraging?”

These are all aspects of The Homegrown Revival that we plan on sharing and exploring.  The Homegrown Revival folks asked us to be a conduit for the message, the information and the pulse of what is beyond the local movement – we are starting to share that.

What would you like to know about The Homegrown Revival? How would you like to be involved with local food or local farms? Do you want to know more about foraging or how to start your own garden? If you have a window sill, an apartment balcony or a yard – we can start a portion of gardening – just think – cultivating your own food! Exciting!

The second dinner was held out at Springdale Farm, where we transformed their greenhouse into a dining extravaganza. Music by Graham Reynolds, curating by Hank Cathey, cocktails by Jason Stevens, and plenty of food by Chef Sonya Coté. Check out photos from the event in previous post.

Keep checking out this site for photos, videos and more regarding The Homegrown Revival message.

the homegrown revival, farm, local, austin, food, chef

The Homegrown Revival

 

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Applebox Imaging covers ‘The Homegrown Revival’

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Creating Teamwork

Here at Applebox Imaging, one of the tenets we stand by, is our way to collaborate and work together. Raychel and I both come from different backgrounds. She from a commerical photography background and myself from a documentary photography and documentary broadcast video background.

In our attempt to work together, share together and create together, we feel it’s important to help each other out on each shoot. Recently, we did a product video shoot with a jewelry company. Some product, some conceptualized. Our goal to to learn how the other one creates, and how best to inspire ourselves when we work together.

Raychel works with passion, energy and precise work towards the minor details. Myself, I look at the story – how best to fit everything together in a cohesive manner where audience and artist alike comprehend the larger picture.

When we work together we can support each other and anticipate what the other person needs in our art creation. Lights, camera/lens selection and the details that can distinguish between a good shoot and a great shoot are all taken care of through communication and experience.

We look forward to working with future clients, as a team and as a journey through the creative process.

Check out some the photos that our client took of us working together! Thanks Suzanne. You can check out more of her work at www.pressmanstudio.com

Applebox Imaging working on set, photo and video work

Applebox Imaging working on set

 

Applebox Imaging working on set

Applebox Imaging working on set in our studio

 

 

Applebox Imaging working on set in our studio

Applebox Imaging producers working hard

Applebox Imaging producers working hard

Video Producers intensity

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Presenting: The Homegrown Revival Photographs

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Applebox Imaging presents The Homegrown Revival Trailer

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